Vivid Variables is an award-winning insights solutions company with digital-first products and solutions for agile research. Driven by technology and consumer analytics, we are a market research company that provides access to the experiences and life moments of consumers.
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— WHAT WE DO
Bridging the gap between the brand and the consumer to unravel the answers to ‘Who, What, When, Where, Why and How?’
Understanding brand challenges while building and delivering best-in-class research insights to create measurable business impact
Leveraging AI and ML to target the right customer at the right time and right place to optimize a brand’s market understanding and positioning with intuitive and actionable insights
Discover ‘Aha’ moments for positioning your brand across new market segments. Connect the dots by understanding in detail the unmet needs and the subtle changes required in brand messaging, and incorporate the key customizations to product/service offerings.
Get a headstart in building the acceptance criteria for your new product/service by A/B testing communications across relevant channels, and map the various customer journeys leading to the path to purchase.
Get real-time insights on consumer behavior via feedback from consumers to understand all associated triggers. Track user profile changes and customer experience over time to make changes in strategy at the right time and right place.
Get precise and reliable data from audiences across the world with a sample mix from a well-representative community. Our access platforms optimize the efficiency of insights with speed and quality responses. We are a digital market research company and our reach expands across niche segments of B2C, B2B and Healthcare audiences making us a preferred partner for all of market research needs.
— CASE STUDIES
Organizations across the world operating in different sectors and business contexts partner with Vivid Variables to tap into our dynamic solutions and unlock a future that’s insights-driven, sustainable and secure.
— WHY CHOOSE US ?
A comprehensive market research ecosystem that resonates with brands’ research and differentiation needs by generating inputs to help them make strategic choices
Our aim is to inspire brand evolution and progress by designing custom research solutions, ensuring they create meaningful impact on brand performance.
Gain a panoramic view with us. Our global presence empowers you to access insights from diverse markets and demographics worldwide.
Our AI and hi-tech enabled quality control methods tap into reliable and credible data, creating a strong foundation for all of your decision-making.
Our solutions are devised keeping in mind a strong customer-first approach, wherein we go above and beyond to meet unique customer pain points. We surpass the one-size-fits-all mindset with customized ad-hoc solutions to tailor-suit customer needs as per the business requirements.
We go beyond short-term profits. Our goal is to deliver a superior & sustainable ROI model that leads to long-term customer loyalty & brand resonance. We employ a unique combination of expertise, analytics, solutions & resources to deliver significant outcomes that go beyond numbers.
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Businesses try to tap into nuanced consumer insights to keep their ears to the ground and bring in consumer connect in strategic decision making.
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— AWARDS
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